About the Role
The Business Development Manager will be responsible for identifying new opportunities,
developing strategic partnerships, and driving the successful launch of new courses. The ideal
candidate should have a strong background in business growth strategies, sales, marketing,
and project execution in the online education or wellness industry.
Key Responsibilities:
1. Business Growth & Course Expansion
● Develop and execute a business growth strategy for launching new online courses.
● Identify market demand for new courses (Mind Mastery, Money Mastery, Fitness, etc.).
● Conduct competitive analysis and recommend pricing, positioning, and marketing strategies.
● Create strategic partnerships with influencers, health professionals, and educational platforms.
2. Sales & Revenue Generation
● Develop and implement strategies to increase enrollments and revenue.
● Set and achieve sales targets for existing and new courses.
● Work with the marketing team to develop lead generation strategies.
● Identify corporate partnerships to offer bulk enrollments or B2B sales opportunities.
3. Marketing & Branding
● Collaborate with the marketing team to create effective sales funnels.
● Drive digital marketing campaigns to increase brand awareness and course adoption.
● Oversee social media strategies, webinars, and content marketing efforts to engage potential students.
4. Customer & Market Research
● Analyze customer behavior and feedback to refine course offerings.
● Stay updated on industry trends, competitor strategies, and emerging online education models.
● Work closely with the course development team to ensure content aligns with market needs.
5. Strategic Partnerships & Collaborations
● Build relationships with doctors, wellness experts, and financial coaches for cross-promotions.
● Identify opportunities for affiliate partnerships and sponsorships.
● Develop strategic collaborations with corporate wellness programs and HR departments.
6. Team Collaboration & Execution
● Work closely with the operations team, content creators, and marketing team.
● Track KPIs and measure the success of new course launches.
● Provide regular reports to senior management on growth strategies and outcomes.
Requirements
3+ years of experience in Business Development, Sales, or Growth Strategy (preferably in EdTech, Wellness, or Digital Learning).
Strong knowledge of online education business models and revenue strategies.
Experience in launching new products/courses/services in an online environment.
Excellent communication, negotiation, and strategic planning skills.
Familiarity with digital marketing, lead generation, and sales funnels.
Ability to analyze data, track performance, and optimize business strategies.
Passion for health, wellness, and personal development is a plus.
About the Company
We are a leading online education company specializing in diabetes reversal and wellness programs. Our mission is to empower individuals to reverse diabetes naturally and lead healthier lives through expert guidance, personalized support, and structured educational courses.
As part of our expansion, we are launching new courses like Mind Mastery, Money Mastery, and Fitness Mastery. We are looking for a dynamic and result-driven Business Development Manager (BDM) to lead the growth of our educational programs.
My Health School, an initiative by Integfarms Pvt. Ltd., is a pioneering online health transformation platform founded by Dr. Prabhakar Raj, also known as Doctor Farmer. With a mission to educate individuals on living a disease-free lifestyle through the power of nature,My Health School leverages the ancient wisdom of Indian health practices and preventive health care. The platform aims to revolutionize the way we approach health
and wellness.